Complete Start Wins First-ever Lyfebulb and UnitedHealth Group Innovation Award

Complete Start Wins First-ever Lyfebulb and UnitedHealth Group Innovation Award
The CEO of  Complete Start, a company selling nutritious breakfast shakes for inflammatory bowel disease (IBD) patients, won the first-ever Lyfebulb and UnitedHealth Group Innovation Award “Empowering Patients: An Innovation Challenge in Inflammatory Bowel Disease.” This award was created to support IBD patients or their loved ones with established companies of all sizes, who have developed a product or service to address a problem related to the disease. The challenge took place in the UnitedHealth Group facilities, in Minnetonka, Minnesota, July 24-25. The judges of the challenge awarded first prize to Jon Margalit, founder and CEO of Complete Start. Complete Start’s breakfast shakes are 100-percent organic, plant-based instant shakes, commercialized in three flavors, including mocha, greens/vanilla and peanut butter/banana. The second-place award was attributed to Vik Kashyap of Toi Labs, which develops innovative bathroom technologies to improve health and wellness. Third place went to Scott Sundvor of Nima Labs, an allergenic-free food producer that developed the world’s first portable gluten sensor. “Each Innovation Challenge award winner has launched a health care company with a mission and passion for improving the lives of people afflicted with inflammatory bowel disease,
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