Takeda and Cedars-Sinai Create IBD&ME App to Help Patients Make Treatment Choices

Takeda and Cedars-Sinai Create IBD&ME App to Help Patients Make Treatment Choices
Takeda and Cedars-Sinai have joined forces to develop an online tool that uses a marketing technique to create personalized profiles to help inflammatory bowel disease (IBD) patients sort through treatments that best suit their needs. Takeda sponsored Cedars-Sinai’s effort to create the app IBD&ME, which guides patients through a series of questions to figure out the attributes of biologic drugs they would or wouldn’t prefer. To develop the app, researchers relied on software often used in marketing that decides the next comparison to be shown to the patient, getting more and more specific after each ans
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