Takeda and Cedars-Sinai Create IBD&ME App to Help Patients Make Treatment Choices

Takeda and Cedars-Sinai Create IBD&ME App to Help Patients Make Treatment Choices
Takeda and Cedars-Sinai have joined forces to develop an online tool that uses a marketing technique to create personalized profiles to help inflammatory bowel disease (IBD) patients sort through treatments that best suit their needs. Takeda sponsored Cedars-Sinai’s effort to create the app IBD&ME, which guides patients through a series of questions to figure out the

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