#InTheirShoes Campaign Lets Healthy Canadians Experience What It’s Like Living with IBD

#InTheirShoes Campaign Lets Healthy Canadians Experience What It’s Like Living with IBD
Fifteen Canadians with connections to inflammatory bowel disease marked Crohn’s and Colitis Awareness Month by taking part in a two-day simulation of what it's like to live with IBD. The campaign, which involved overcoming challenges patients face, was especially relevant to Canada because it has one of the world's highest rates of Crohn’s disease and ulcerative colitis. The Japanese pharmaceutical company Takeda, which develops IBD therapies, rolled out the #InTheirShoes project. The 15 Canadians took part in the global campaign in November. "Takeda is committed to putting the patient at the center of everything we do, and with this program we are allowing more people, including our own employees, to understand as much as possible what the life of a person with IBD can be like," Chatrick Paul, the company's general manager, said in a press release. "It's one thing to understand a condition from hearing or reading about it, but to actually live the things patients who take medicines like ours go through on an hourly basis, even for a brief period, gives a much deeper understanding
Subscribe or to access all post and page content.