Takeda Pharmaceutical and Marvel Custom Solutions have released two new chapters of IBD Unmasked, a graphic novel designed to raise awareness of the unrecognized superheroes of the global inflammatory bowel disease (IBD) community. These two final chapters complete the series.
The team of superheroes, called “The Unbeatables,” was created in 2016 to provide fun and educational information about IBD, to describe what it means to live with IBD, and to portray the lives of the “sidekicks” who support IBD patients (such as family and friends).
The series follow the adventures of five superheroes – Samarium, Switchback, Luminaria, Datawave, and Rubblerouser – as they take on their enemy, Technonaut. Some of the Unbeatables have Crohn’s disease (CD) and some have ulcerative colitis (UC), representing two of the most common IBDs. Others take care of IBD patients.
This is the first time a pharmaceutical company has partnered with Marvel CS to create a disease-awareness campaign.
“Only a person with IBD can understand what it is truly lik