To Raise Awareness of IBD, Soccer Star Brandi Chastain and AbbVie Create ‘Game Plan’

To Raise Awareness of IBD, Soccer Star Brandi Chastain and AbbVie Create ‘Game Plan’
Brandi Chastain, a former member of the United States women's national soccer team and a retired world class professional soccer player recently elected to the U.S. Soccer Hall of Fame, is collaborating with global biopharmaceutical company AbbVie to develop and promote a new inflammatory bowel disease (IBD) educational program called "My IBD Game Plan." The program is designed to help individuals afflicted with Crohn's disease and ulcerative colitis -- the two most common forms of IBD -- create personalized plans to help them manage everyday activities and routines, and overcome the often unpredictable and emotional challenges of living with these diseases. Chastain, whose now 10-year-old son was diagnosed with Crohn's disease in 2015, says successfully coping with the challenges of IBD starts with outlining your goals. "When my son was diagnosed with Crohn's disease last year, I learned that having a game plan, and a team to support you, is key to managing the daily challenges associated with IBD," Chastain said in an Abbvie press release. "I am partnering with AbbVie on My IBD Game Plan and sharing our family's experience in hope of helping others living with IBD feel empowered to work with their healthcare providers and support teams to live well with these diseases." According to the Crohn’s & Colitis Foundation of America (CCFA), IBD is estimated to affect as many as 1.6 million Americans, with approximately 70,000 new cases being diagnosed in the U.S. each year. The CCFA notes that Crohn's disease and ulcerative colitis can be serious diseases that can worsen over time, with symptoms that may change in severity or change over the course of one's life. The My IBD Game Plan involves a three-step progression: 1) "Consult the IBD Playbook"
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