Check Out ‘IBD Unmasked’: A Marvel Custom-Illustrated Superhero Awareness Campaign

Check Out ‘IBD Unmasked’: A Marvel Custom-Illustrated Superhero Awareness Campaign
Nearly everyone has heard of Marvel Comics, which creates fantastic comic book superheroes who become stars of blockbuster movies. But not everyone is aware the company also has an in-house marketing agency that creates custom-made comics. Takeda Pharmaceuticals USA invited seven "superheroes" from around the country to meet with Marvel Custom Solutions in New York City and share their stories of how they cope with inflammatory bowel disease (IBD) IBD. It is estimated that 1.6 million people currently have an IBD in the U.S. Many of them, whether they have Crohn’s disease or ulcerative colitis (UC), often mask some part of their identity. And isn’t that what superheroes do? During a da
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