Check Out ‘IBD Unmasked’: A Marvel Custom-Illustrated Superhero Awareness Campaign

Check Out ‘IBD Unmasked’: A Marvel Custom-Illustrated Superhero Awareness Campaign
Nearly everyone has heard of Marvel Comics, which creates fantastic comic book superheroes who become stars of blockbuster movies. But not everyone is aware the company also has an in-house marketing agency that creates custom-made comics. Takeda Pharmaceuticals USA invited seven "superheroes" from around the country to meet with Marvel Custom Solutions in New York City and share their stories of how they cope with inflammatory bowel disease (IBD) IBD. It is estimated that 1.6 million people currently have an IBD in the U.S. Many of them, whether they have Crohn’s disease or ulcerative colitis (UC), often mask some part of their identity. And isn’t that what superheroes do? During a daylong workshop, the group of seven opened up about what it means to have IBD and shared the emotional and physical impact the disease has had on their lives. Marvel Custom writers noted that, while the challenges varied, one trait was common to all these individuals: their determination to inspire others who live with IBD. After the workshop, and with the help of other members of the IBD community, the superhero Samarium was born, and is now featured in new graphic illustrations. On July 13, the global awareness campaign called
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