The Crohn's & Colitis Foundation of America (CCFA), together with construction toy company K'NEX, is set to launch "Be an IBD Superhero" this Fall to help raise funds and public awareness for the many children who are already living with inflammatory bowel diseases (IBD) such as Crohn's disease and ulcerative colitis. Funds collected by the CCFA will go directly to supporting ongoing and future research initiatives to find better ways to manage pediatric IBD. This youth fundraiser is the first in the U.S. to bring together IBD resources and make them available in places where children spend most of their day, such as in schools and youth programs. The fundraiser aims to educate not only these venues' adult members, but it also lets students themselves better understand these chronic conditions, and how best to support anyone who has them. As for children already diagnosed with IBD, the program will facilitate discussions between them and faculty/staff members on their specific needs and concerns. With statistics showing almost 1 out of every 200 people in the US are suffering from some form of IBD, it is highly likely that schools nationwide have students dealing with this chronic illness. In fact, patients diagnosed with IBD at an age younger than 18 years old have become the fastest-growing demographic population for the disease. "The best ways we can empower our pediatric IBD patients is to provide them the resources they need to be effective partners with their healthcare team and to demystify IBD by increasing awareness within our society," says Sandra C. Kim, M.D., Associate Professor of Clinical Pediatrics, Division of Gastroenterology, The Ohio State University College of Medicine.