Daiichi Sankyo, Crohn’s & Colitis Foundation Launch Campaign About Iron Deficiency Anemia

Daiichi Sankyo, Crohn’s & Colitis Foundation Launch Campaign About Iron Deficiency Anemia
Daiichi Sankyo and the Crohn's & Colitis Foundation recently launched a new iron deficiency awareness campaign called Get Iron Informed. The campaign aims to educate people about iron deficiency anemia (IDA), a condition that often affects people with inflammatory bowel diseases (IBD) like Crohn's disease and ulcerative colitis (UC). IDA usually occurs when iron levels are not high enough to produce healthy red blood cells. This type of anemia can have mild, moderate, or severe signs and symptoms. Iron deficiency anemia patients may initially show no signs or symptoms of the disease, but as it progresses, patients may start to feel fatigue, shortness of breath, chest pain, headaches, dizziness, or see brittle nails. More severe symptoms of IDA include heart problems or infection. According to the campaign, iron deficiency anemia is estimated to affect 36-76 percent of people living with IBD. In the United States, IDA is estimated to affect five million adults. Iron deficiency anemia is especially common in IBD patients because they may suffer from ulcerations or small tears in their digestive tract, which in turn leads to iron loss. IBD may also cause intestinal inflammation, making it more difficult to absorb iron from diet alone. Through the campaign's website, patients can access easy-to-understand information and resources, including educational videos and
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